PUMA’S CELEBRATED ‘WORN MY WAY’ CAMPAIGN RETURNS FOR AW’13. LAST SEASON THE EXCITING PROJECT SAW PUMA CONSUMERS FROM ALL WALKS OF LIFE ENGAGING WITH THE BRAND THROUGH A SERIES OF INNOVATIVE CONTENT HOSTED AT PUMA’S INTERACTIVE LIFESTYLE HUB.
Last seasons successful activity captured consumers imagination by inviting them to share their style snaps with PUMA for the chance to win prizes.

Autumn Winter ’13 promises to be bigger, better and more engaging than ever before. A source of all things PUMA, the lifestyle hub will continue to host everything from news on the latest drops to galleries featuring the best styles in the UK and carefully curated content from cutting edge blogs.

The campaign will again see PUMA ambassadors Professor Green and Jamal Edwards mixing with ‘Worn My Way’ contributors giving an exclusive insight into their individual style. The ambassadors, famed for their striking urban style, will continue to share their personal style tips on PUMA’s online lifestyle hub.

The AW13 campaign will feature a number of ranges including the Animal Pack, which includes the notorious Slipstream Beast as well as PUMA’s collaboration with the New York graffiti artist Todd James. With current footwear trends, the PUMA progressive running range, which is built up of the R698, Blaze of Glory and Future Disc Blaze feature alongside other classic footwear and apparel for men and women.

The innovative ‘Worn My Way’ site will continue to offer readers the chance to explore everything PUMA and beyond. The unique platform offers readers everything from a look into some of the best PUMA collections around and an insight from some of the most influential UK blogger contributors.

If you’d like to get involved or have any ideas for content you’d like to see please don’t hesitate to get in touch

Be sure to keep your eyes on the ‘Worn My Way’ project for the first word in all things PUMA, and as always it would be great to see you sharing this with your readers.

Behind The Scenes Film

Worn My Way

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