The AW12 season is now well under way and King have come to the table with 5 of the best for their drop 1 delivery.


1. The Dappa does what it says on the tin. A maroon crew with matching snapback, with added flannel peak detail. Flannel shirt with suede elbow patch details and matching grey flannel Starter Snapback, or mix it up with a navy flannel New Era 5950. Staples for autumn in classic colorways.


2. The RS range – simple and to the point. Already one of King’s most popular caps, the green/brown suede RS Starter Snapback ties in with the black t-shirt perfectly. Or if you need colour in your world during the grim months, opt for the yellow RS Starter Snapback (yes, it’s just the right shade of yellow) with the matching grey RS crew.


3. Introduced last winter with such a great response the Letterman is back for AW12, in a new navy colourway. A Starter Snapback and matching t-shirt is all you need on top of jeans or chinos…but the piece de resistance is the all-new tech Rain Mac, in custom duck camo water-resistant fabric. Highest level of detailing you’ve ever seen on a KING piece at this price point, and one you won’t be disappointed with.


4. The Prestige. This design runs and runs and with the blue French terry heather sweat, its one of the strongest lines delivered. Pick it up with the reverse white top snappy and t-shirt or go traditional and opt for the New Era 5950 in black with t-shirt to match. Both great pantone combinations…the choice is yours!


5. Holding down their spiritual birthplace, that is what the E.L.K range is about. East London Kings script across 5 different colour-ups – Oxblood, Duck Camo, through cyan and navy blue to your classic grey and black. They are all there and already one of the best selling ranges from this winter. Don’t sleep on ‘em ‘cos they won’t last long.


All items can be purchased from our extensive number of stockists throughout the UK or online at

For more info email or call 0208221611


King Apparel    – British Streetwear Company -

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