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The New Balance 420 – Fall 2010 Collection

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Directly from New Balance’s running heritage, the 420 is updated for fall 2010 in vibrant suede/nylon colorways. The collection will be available in August 2010 and will retail for $60.00. Originally designed to protect the athlete in the 1970s, the 420 incorporates a three layer outsole and technologically superior patented Extended Saddle. Today, the 420 remains a New Balance classic heritage silhouette providing a low profile sneaker offering for both men and women alike. The New Balance 420 will be available at Zappos.com starting in August 2010 in five colorways: navy/yellow, yellow/blue, green/yellow, grey/red, and blue. Read More

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New Balance Opens Shanghai’s First Experience Store

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New Balance, one of the world’s leading running brands, announces the opening of its first Experience Store on Shanghai’s Huai Hai Road. It is New Balance’s second Experience Store in China, following the opening of its first on Beijing’s Qianmen Avenue last year. Senior executives from the company, including Regional General Manager, Asia Pacific, Darren Tucker, and China Managing Director, Michael Wellman, attended the grand opening to witness this exciting event. “Our goal is to produce the best quality and most comfortable running shoes for our consumers,” explains Darren Tucker, Regional General Manager, and Asia Pacific. Proudly expressing the business philosophy of New Balance, the century-old American sporting brand, he continued, “New Balance sets a new standard of retail excellence within the global marketplace to celebrate our innovation and pay tribute to our heritage. We hope that consumers will engage with our rich brand story that is 104 years in the making.” More images after the jump. Read More

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The Suede/Nylon New Balance 420 – Spring 2010

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Directly from New Balance’s running heritage, the New Balance 420 is back with new colorways for Spring 2010. Originally designed to protect the athlete in the 1970s, the 420 incorporates a three layer outsole and technologically superior patented Extended Saddle. Today, the 420 remains a new Balance classic heritage silhouette providing a low profile sneaker. The suede/nylon New Balance 420 for Spring 2010 comes in 3 colorways: red/orange, blue, and brown and is available at newbalance.com/lifestyle Read More

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The Updated New Balance 850

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Originally produced in the UK Flimby factory in 1991, the 850 was one of a few select New Balance shoes that brought together the full array of new balance technologies into one shoe for the elite athlete. More info after the jump. Read More

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THE NEW BALANCE 577 LAUNCHES STATESIDE

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