A profound sense of style has always been innate in Original Penguin’s new Creative Director Ann Doty Payne. She is responsible for the design of all product lines from clothing to accessories, and for Original Penguin’s corporate image, advertising campaigns and store design. She lends her unique aesthetic to the brand by introducing new patterns as well as reinvigorating heritage prints with new colorways and silhouettes.

The new Holiday 2009 collection will be her first collection for Penguin. The inspiration and concept behind the collection is based off of a story about a man on a cross country road trip that ends in Las Vegas where the women are drop dead gorgeous and the stakes are high.

More shots from the collection here