Boston-based New Balance announces the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance”. Beginning on February 22, one 20 second short film that creatively explores the idea of “the balance” will post live each morning to NewBalance365.com for consumers to view, ponder and engage with the New Balance brand each and every day of 2010. Full info after the jump. 
Monthly Archive for February, 2010
After months of anticipation, Supreme has finally revealed their 2010 Spring/Summer collection. The skateboard/lifestyle brand has thrown out a strong collection of headwear, t-shirts, outerwear, sneakers and some interesting accessories like the nunchucks. The Spring/Summer collection will be available on Thursday, March 4th in NY/LA, Saturday, March 6th in Japan and online shop on Thursday, March 11th. Full collection after the jump.
Tags: Clothing, Supreme, Supreme NYC
Almost Skateboards has teamed up with Amos to produce a series of skateboard decks. The decks each feature one of the characters from the Amos camp, resulting in a colorful mix of very clean skateboards. Keep your eye out for the release in a few weeks.
Tags: Almost. Skateboards, Atmos
George Nevin from Bristol in bloom and one of the minds behind Bristol’s finest just made Fifty Fifty this tight little video ad for the store. Check it out.
Tags: Bristo's Finest, Fifty Fifty, skateboarding
To Celebrate the opening of their second flagship store, Mishka has released a few LA exclusive t-shirts. The collection will consist of, “Morbius”, a hand painted limited edition “Kaiju” figure nicknamed for its annex to Spiderman villain “Morbius, the Living Vampire.” Only 15 figures are available so make sure to get your hands on one before they’re all gone. More images after the jump.
Mishka LA
1547 Echo Park Ave
Los Angeles, CA
United States
Here is a sneak peak of whats heading our way from the NYC based street-wear brand Acapulco Gold. For spring 2010 they have Packable windbreakers, duffle bags their usual graphic tees and a few fitted caps. Keep checking for a more detailed look. More images after the jump.
Tags: Acapulco Gold, Clothing, NYC, Stree Wear
Since its beginning, the 574 has been one of New Balance’s classic silhouettes reinvented through each season to provide updated, sophisticated style and comfort. For spring 2010, the 574 is elevated to a new style demonstrating New Balance’s core values of heritage, craftsmanship, innovation and imagination. More info after the jump.
The 577s are in their 20th year now, and form part of New Balance’s heritage range. More importantly, this particular 577 is an example of one of the many shoes made in the Flimby factory, right here in the UK. Made with premium materials including leather, suede and mesh, the Made In England 577 drops in 2 sharp colourways, sporting some fine lizard texture and some bold colour on the midsole. More images after the jump.
Tags: Made In England, New Balance, Sneakers
